Executive Institute of Management rebrands to EIM Training

Wed, 09/09/2009 - 10:26

One of the largest private training organisations on the Gold Coast, The Executive Institute of Management has re-branded to EIM Training with immediate effect.  This will mark the beginning of EIM Training as a trading name as the organisation seeks to adopt a unified brand to consolidate recent expansion and facilitate growth in the Queensland region.

The new brand, to be rolled out in January 2010, will incorporate a new identity and logos designed to attract a wider audience of learners across a range of demographic profiles.
It will be supported by a multi-platform launch campaign that will see the launch of the new EIM Training website and an innovative radio campaign that will reach the target audience, This will be supported by a series marketing collateral including campus and car signage, followed by newspaper advertising.
Speaking about the rebrand, Troy Croucher, General Manager said, " We wanted to present a clear vision to the public that we are here to train a whole range of different clients, not just the executive and corporate market. Our business has diversified over the last 12 months and we want our brand to resonate with a wide range of markets including existing workers, unemployed, people wanting to start their own businesses, and corporate clients.”